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DJI launches Osmo 360 II, but the U.S. wont get it

DJI has unveiled the Osmo 360 II, its new 360-degree 8K camera, to the global market — but it won't be coming to the U.S.

DJI launches Osmo 360 II, but the U.S. wont get it

Source: Mashable

Introduction

DJI has officially unveiled its latest innovation in immersive imaging, the Osmo 360 II, marking a significant advancement in the company's 360-degree camera lineup. This high-performance device aims to challenge top-tier competitors like the recently launched Insta360 X6 by offering upgraded hardware and sophisticated processing capabilities.

Despite the global excitement surrounding the DJI Osmo 360 II, the camera’s release is shadowed by complex geopolitical and legal realities. While international markets prepare for a mid-September rollout, consumers in the United States face significant hurdles in accessing the technology due to ongoing regulatory pressures and a strained relationship between the manufacturer and the U.S. government.

What Happened

The DJI Osmo 360 II made its public debut on Thursday during the IFA 2026 trade show. The device serves as a direct successor to the previous generation, introducing a suite of hardware improvements designed to enhance image fidelity and user convenience for content creators.

Among the most notable physical changes is the transition to a modular lens system. By implementing replaceable lenses, DJI is addressing a common pain point for 360-degree camera users, offering a more sustainable and cost-effective solution for accidental lens damage. This design choice brings the Osmo series into closer parity with rival offerings that have previously pioneered swappable optics.

Background

The Osmo 360 II arrives as a direct evolution of the original model released just last year. The iteration process has focused heavily on sensor size and dynamic range, utilizing dual 1-inch square sensors to capture imagery with greater depth and detail. These improvements are intended to support the camera's enhanced 8K resolution capabilities.

Beyond hardware, the software ecosystem has received a substantial overhaul. The integration of the DJI Mimo app has been refined to include NFC-based pairing, which streamlines the connection process between the camera and mobile devices. Additionally, the introduction of the "Spotlight Follow" feature—a tool previously reserved for the Osmo Pocket gimbal series—marks the first time this AI-driven subject tracking has been implemented within the company's 360-degree product line.

Key Details

The technical specifications of the Osmo 360 II demonstrate a clear focus on high-fidelity video production. The device maintains a 100-minute battery life when recording at 8K resolution and 30 frames per second, while also providing 105GB of internal storage capacity, which remains expandable via microSD cards.

Feature Category Osmo 360 II Specification
Maximum Video Resolution 8K
8K Frame Rate Up to 60fps
4K Slow Motion Up to 240fps
Dynamic Range 14.5 stops
Internal Storage 105GB
Battery Life (8K 30fps) 100 minutes
Global Launch Date September 15, 2026
Hong Kong Pricing HK$3,899 (approx. $500)

Impact

The current landscape for DJI in the United States remains fraught with difficulty. Due to ongoing friction with the U.S. government, the company has faced significant disruptions to its local operations. Consequently, the manufacturer has ceased direct sales of its products through its official U.S. web portal, effectively barring a direct purchase route for American customers interested in the new camera.

For those residing in the U.S., obtaining the Osmo 360 II will necessitate reliance on third-party retailers or secondary markets. This fragmentation of the supply chain creates a distinct disadvantage for U.S.-based creators who wish to utilize the latest DJI hardware, potentially driving them toward competitors who maintain a more stable presence in the North American market.

What Happens Next

As of the current announcement, there is no indication that the Osmo 360 II will see an official, direct release in the United States in the near future. While global distribution is set to commence on September 15, American consumers remain in a state of uncertainty regarding local availability.

Industry analysts continue to monitor the legal battles between DJI and various U.S. entities, as these proceedings remain the primary factor influencing the company's regional availability. Until these regulatory challenges are resolved, the Osmo 360 II will likely remain an import-only item for U.S. enthusiasts, with no official domestic pricing or distribution strategy currently in place.

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